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Shimoni(SHI-MOH-NEE) creates out of love for the practice; the restless, imperfect, human act of making. Here, clothing is a way of moving through the world with curiosity, a language through which people recognize themselves, find their people, and invite personal contradictions.

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The work begins on the streets, where the muses are real people, texture is created by time and contrasting colors coexist; in the unexpected combinations that happen when clothing becomes a reflection of how curiously someone moves through life.

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SHOR explores one principle witnessed on streets everywhere: coexistence. The coexistence of contradictions are what create cohesion. Indian textiles meeting Western silhouettes is not a groundbreaking collision, but an intuitive one. SHOR is less interested in proving that two things can belong together than in simply allowing them to. The brand approaches clothing as a space for material exploration, experimentation, and human touch. 

There is no singular SHOR "aesthetic", and there is no desire for one.

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SHOR is made for real people; for the curious, the contradictory, the constantly becoming. It is a practice of looking closely, making passionately, and creating clothes that leave room for a person to dress as themself.

SHOR is a celebration of everything that can exist together.

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